As of 2025, Tarayummy is 24 years old, and her estimated net worth ranges between $100,000 and $1 million. Born Tara Mirshokraei on July 31, 2000, in Maryland, USA, she’s quickly become a staple name across TikTok, YouTube, and Instagram. With millions of fans and an ever-growing digital presence, Tara is more than just a content creator—she’s a full-blown internet personality with charisma, comedic flair, and a love for fashion that keeps her followers coming back for more.
What Is Tarayummy Known For?
Tarayummy first gained attention on Instagram in 2017, where she began sharing modeling photos and personal style snaps that reflected her edgy yet chic aesthetic. Her confidence in front of the camera helped her grow a sizable following, and she soon expanded her brand to other platforms.
On YouTube, Tara launched her self-titled channel in 2012 but didn’t upload her first video until March 2019. Since then, she’s grown to over 1.8 million subscribers, with vlogs, Q&As, and real-life updates forming the backbone of her content. Videos like “Stuck in a car with Vinnie Hacker” have racked up over 3.2 million views, drawing new fans to her fun, unfiltered personality.
On TikTok, she has a fanbase of 8.6 million followers, where she shares lip-syncs, fashion challenges, and relatable moments from her day-to-day life. It’s the combination of her humor, relatability, and authenticity that makes her stand out in the oversaturated world of social media.
What’s the Story Behind the Name “Tarayummy”?
Her real name is Tara Mirshokraei, but she’s been known as Tarayummy since her teenage years. In a 2022 interview, she explained the origin of her nickname:
“I love tacos, so I thought Tara Tacos… but I picked Tarayummy because tacos are yummy. It became my nickname in middle and high school.”
The name stuck, and now it’s synonymous with one of the most recognizable faces in Gen Z’s digital world.
How Tall Is Tarayummy?
Tarayummy stands at 5 feet 6 inches (168 cm) and weighs around 55 kg (121 lbs). Her slim frame and effortless style have made her a natural in front of the camera, and she often shares fashion-forward looks with her followers. With black hair, brown eyes, and a confident presence, she easily balances beauty and personality in every post.
What Is Tarayummy’s Cultural Background?
Tara is of Persian descent and takes pride in her heritage. Her parents, Arash Mirshokraei and Tabassom Sarlak, are Iranian immigrants who raised her in Maryland before she eventually moved to Los Angeles, California, to pursue her career.
While she often describes her dad as being “strict,” she has also expressed admiration for her family’s roots and how they’ve shaped her work ethic and values.
How Did Tarayummy Become Famous?
Tarayummy’s fame didn’t happen overnight. After years of building her aesthetic and presence on Instagram, she made the leap to YouTube and TikTok, where her vlogging style, funny commentary, and trend-savvy content helped her stand out.
Her career got an additional boost from her former relationship with fellow YouTuber Jake Webber, which brought even more attention to her platform. But make no mistake—Tara’s content has always been the driving force behind her success.
She also took things offline in 2023, hosting a Los Angeles tour where she met fans in person and performed live. According to Tara, one of the most rewarding parts of her journey is:
“Meeting fans in public on tour and knowing that people are watching me and it’s not just a camera I’m talking into.”
Who Was Tarayummy’s Boyfriend?
Tara dated fellow social media star Jake Webber from 2019 to 2023. The two met through the content creation scene and often appeared in each other’s videos. Their breakup was addressed in a joint YouTube video titled “Jake and Tara: Break Up,” where they revealed that while their relationship had its ups and downs, the decision to part ways was mutual and rooted in love and respect.
“We just felt like we were dragging something,” Jake said. “Our relationship was good. We will always be friends because that’s how we started.”
Despite their split, they still appear in each other’s posts and maintain a close friendship, showing that it’s possible to move on without cutting ties.
What Does Tarayummy Do for a Living?
Tara is a full-time content creator, influencer, and entertainer. She earns her income through:
- Monetized YouTube content
- Brand sponsorships and collaborations
- Instagram promotions
- TikTok creator fund earnings
- Merchandise sales
- Live tours and events
With nearly 3 million Instagram followers, 1.83 million YouTube subscribers, and millions more across other platforms, she’s built an impressive media empire. Her ability to create engaging, lighthearted content while staying relatable has made her a go-to influencer for lifestyle, beauty, and Gen Z culture.
What’s Next for Tarayummy?
While Tara has already accomplished a lot at just 24, her ambitions continue to grow. With a strong fan base and a multi-platform presence, she’s in a prime position to launch future brand collaborations, fashion lines, or even music or acting projects.
Whether she’s vlogging her day, meeting fans, or experimenting with new formats, Tarayummy’s journey is still unfolding—and millions are along for the ride.